Name: ASSOULINE Iconic: Art, Design, Advertising, and the Automobile
Brand: ASSOULINE
Price: 165.0 CAD
Availability: InStock

ASSOULINE Iconic: Art, Design, Advertising, and the Automobile

$165.00

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A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve’s Reynard Formula Ford, Jaguar E-Types, Mercedes-Benz 300 SL’s, and a 2015 Porsche 918m. These are only a few of the fabulous cars featured in Miles S. Nadal’s awe-inspiring Dare to Dream Automotive Museum. With this remarkable group - still only a part of his overall collection - Miles has acquired some of the most celebrated automobiles of the past century. They are carefully curated for their significance, relevance, and, most of all, for their iconic essence. Each vehicle is accompanied by an authoritative history prepared by award-winning author Ken Gross matching with photographs by acclaimed photographer Michael Furman. Every car is brought to life to the point where readers feel as they are walking through the museum.

Iconic: Art, Design, Advertising, and the Automobile not only features Miles’ collection, but also explores what it truly means to be an icon. Interviews with renowned automotive celebrities such as Bruce Meyer, Jay Leno, Mark Trostle, and Chris Bangle, explore what makes a car “iconic”- yesterday, today, and tomorrow. With an essay on iconic advertising by marketing genius Chuck Porter, this book investigates the relationship between the car and the advertising world, and examines how that world shapes public perception of the automobile as an object of desire. From supercars to Ferraris, from Ford to Porsche, and the latest electric cars, this book covers every marque, era, and event significant to the automotive world.

This volume examines what resounds with the public, what it takes to become more than just a car or more than just the person behind the wheel - and finally what it takes to become “iconic”.

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PROCESS MAKES THE DIFFERENCE

Since its beginnings in 1994, Assouline has been dedicated to creating books that are as informational as they are beautiful works of art. The respect for the product and the process of creation is evident in every facet – the traditional technique of hand-binding covers, the imagery that transports the reader to another place and time, the luxurious thickness of each page. Known worldwide for bringing luxury to the publishing industry, Assouline produces one-of-a-kind books on fashion, art, architecture, photography, design, and travel, weaving a story of L’Art de Vivre with every publication.

All Books

Explore the beauty and culture of the world with Assouline's exquisite selection of books. From art and travel to luxury and style, Assouline's curation of books is like no other. With a collection of extraordinary titles from the finest authors, photographers, and designers, discover a world of knowledge and insight into the world of culture and luxury.